How to write the perfect car description when selling your car. 7 Pro Tips!

You want to sell your car, but there hundreds if not thousand of the same car brand and model. So how do you stand out? There are two quick ways you can differentiate yourself and make your advert unique, exciting and more special. The first one is fantastic photos which you can read more about here, the second one is with a strong and comprehensive description of the car you are selling. Something so simple, yet again sellers fail over and over again to present their cars for sale properly. In this section, we will give you a step-by-step guide on how to write a great description when selling your car to highly increase your chances of selling quickly.

If you think about it, the two main attention captivates of potential buyers are the photos, to make the customer curious and click on the advert and then it is all up to the description. The potential buyer will likely scroll through the photos and then immediately right after, find the description and read it.

You may think that this is only an art car dealerships have mastered, however, this is far from truth. Anyone can write a great car description and properly present their car. All it needs is a little bit of patience and honesty. Read through our pro tips below and by the end you will be able to write a car description like a master.

Honesty

There is nothing worse that lying or overselling your car to someone. We all tend to view the cars before we proceed with the purchase and anything that was overestimated will be seeing in the viewing. The only result is for the potential buyer to be upset which makes it increasingly unlikely to buy your car as they do not trust you now. The buyer will ask themselves “if they have lied about this, what else are they hiding?”.

So do yourself a favour and just be honest about the car you are selling. It will save you and potential buyers a lot of time, a lot of phone calls, questions and wasted time in viewings without the car being sold which is the initial target.

Talk to your buyer

There is a reason why car brands have body types, different engines etc. They are talking to specific buyers. You can do that too. Think about who would be interested in my car? What function does my car do well? Why would someone buy this car? And shape your description around this.

For example, if you have an estate car with a diesel engine with an automatic gearbox your potential buyer will likely be a young family so you can shape your description around it like this:

This is a fantastic car for a young family with plenty of boot space in the back for your groceries, weekend activities, school runs etc. If you ever need more space, both rear seats can fold down, nearly doubling the carrying capacity of the car. Furthermore, you can add roof rails which allow you to further increase your carrying capacity. Due to the body type of the car, there is ample space in the back for 2 child carriers using the 2 ISOFIX ports and comfortably seats 3 adults for both long and short distances. A great aspect of the car is its fantastic fuel efficiency. Due to a very grundy diesel engine, your can eat the highway miles with minimal consumption, great acceleration off the line and smooth shifts through the automatic gearbox which makes the car an absolute joy to drive and own.

See how we have shaped the description around the buyer? What we are trying to do here is to help the buyers visualise themselves in the car and using it. That is half the battle. So please, spend 3 minutes to think who your buyer is and then shape the advert around them. It will actually reduce the time you will need to write the description as you now know who you are talking to rather than writing in general terms.

Car history

One of the most common questions in Cyprus when someone is trying to buy a car is to ask for the service history. And everyone likes to hear that the car comes with full service history from the manufacturer. As long as the car has full service history though, even if it was done by an independent technician, you are doing great.

Write a line in your description stating the status of the service history you have such as:

The car comes with full service history from the main dealership which was completed at the appropriate service intervals

If you have partial service history, say that, or even if you have no service history, again, say it. Remember rule no.1, be honest.

Features of you car

Typically, we like to divide this into 3 sections:
Entertainment Features
Safety Features
Convenience Features

With this in mind, it would be really good for you to outline all the features of your car divided into these three sections for easier read.

This is one of the most important sections of your description as features are mainly what differentiate one car from the other apart from colour and engine.

Below we provide some examples on each section:

Entertainment:
- Multimedia Touchscreen
- Apple Carplay
- Android Auto
- Sound System
- Bluetooth
- USB
- Radio
- DAB Radio
- AUX
- Upgraded sound system

Safety:
- Reversing Camera
- 4WD
- Blind Spot Warning
- Central Locking
- Rain Sensing Wipers
- Spare Wheel
- LED Headlamps
- Traffic Sign Recognition
- ABS
- Lane Keep Assist
- Forward Collision Mitigation
- Airbags

Convenience:
- Air Conditioning
- Dual Zone Climate Control
- Auto Headlamps
- Electric Handbrake
- Heated Seats
- Keyless Entry
- Massaging Seats
- Roof Rails
- Power Folding Mirrors
- Rear Privacy Glass
- Electrically Adjusted Seats
- Heated Windscreen

There are many more features available on cars and you know your car better than anyone. Make sure you list as many as possible so potential buyers know what thy are buying and what they get. The more features, the higher the price is likely to be as well so you can ask for more money, especially if your car has features that many other cars of the same type do not have.

Previous owners and upgrades

This is of paramount importance. You need to state the number of previous owners of your car. Again, this is one of the most highly used questions in Cyprus when a buyer is interested in a car. “How may previous owners did it have?”.

Obvious as it is, the lower number of previous owners the higher the value of the car as there was less risk for the car to be misused. Also, the more owners the car has, it may raise some questions to potential buyers as to why people buy and sell this car.

You may see two similar cars, one has 2 owners in 10 years and the other has 5. Which one do you think will attract more potential buyers?

Also, in Cyprus, we like to play and tweak our cars. Again, it is extremely important to let potential buyers know if there are any engine, mechanically cosmetic upgrades on the car such as exhausts, spoilers, engine mappings, interior changes, upgraded alloy wheels, upgraded suspension, brakes etc. Regardless, the buyer needs and has the right to know. Always remember rule number 1 – Be Honest.

Easy on the eye

How many times have you opened a page with the intend to read something and as soon as you saw all the text in one paragraph you simply closed it and never went back? Well same applies here.

Use short paragraphs to present your car. Ideally, use one paragraph per section outline above. This will give you a great starting point and a great, easy to read description where buyers can make sense of what you are writing.

What would you be looking for?

Can buying is always a spinning circle. One moment you are selling a car, the next you are buying. So use your experience from looking at other people’s adverts and determine what is missing, what frustrates you and/or what is good and you found useful. Most likely if you found it either frustrating or useful. other buyers felt the same as well, so use this knowledge and experience to your advantage.

As a great rule of thumb, write the description as you were trying to sell the car to yourself.

Example on how to write the perfect car description

Now lets imagine we want to sell the below car. What a good description looks like I hear you say? Well lets find out.

The car in question is a 2018 BMW 4-Series 435d X-Drive.

If you are a car a dealer:

ABC Motors Ltd are proud to present this beautiful example of the ever so popular BMW 4-Series 435d finished in the stunning black metallic colour which combined with the chrome 19″ alloy wheels, give the car a rather aggressive and classy stance on the road. This particular BMW has been greatly looked after by its 2 previous owners who took really good care of the car with full service history from the manufacturer. The bodywork looks and feels like a brand new car which is a compliment to the previous owners and they way they took care of the car. This is a great car for either young professionals who commute frequently or want something bigger and fast or for a young family with young children. Being the 435d which it the top of the line engine below the M4, the car is quick, very quick, with its 4WD and automatic transmission pushing the car to 100kph in just under 4.7 seconds and all the torque you will ever need. Furthermore, there is plenty of space in the rear boot for your day to day activities but also it can comfortably fit any and all luggage for longer trips. This particular BMW, is boosted by all optional extra features such as the upgraded Harmon Kardon sound system, full leather, electronically adjusted seats, adaptive cruise control, lane keep assist, forward collision mitigation, ABS, heated seats etc. In cabin entertainment is provided by a 10.1″ multimedia touchscreen which has Apple Carplay and Android Auto so you can quickly and easily pair your smartphone to the car and listen to your own music, answer calls, use your own maps etc. The car has covered only just above 50,000 kilometers mainly in highways due to prior owners work arrangements. If you are interested in the car, please call us on 9xxxxxxx and we will be more than happy to answer any questions you may have along with arranging a viewing appointment.

If you are a private seller:

Hello, for sale is my beautiful BMW 4-Series 435d finished in the stunning black metallic colour which combined with the chrome 19″ alloy wheels, give the car a rather aggressive and classy stance on the road. I have owner this car for the past 3 years and loved every moment of my ownership. It is now time for it to go to its new family as I now need a bigger car. I have done my absolute best to keep the car in the condition it deserves. The car comes with full service history from the manufacturer. The bodywork looks and feels like a brand new car which is a compliment to the previous owners and they way they took care of the car. This is a great car for either young professionals who commute frequently or want something bigger and fast or for a young family with young children. Being the 435d which it the top of the line engine below the M4, the car is quick, very quick, with its 4WD and automatic transmission pushing the car to 100kph in just under 4.7 seconds and all the torque you will ever need. Furthermore, there is plenty of space in the rear boot for your day to day activities but also it can comfortably fit any and all luggage for longer trips. This particular BMW, is boosted by all optional extra features such as the upgraded Harmon Kardon sound system, full leather, electronically adjusted seats, adaptive cruise control, lane keep assist, forward collision mitigation, ABS, heated seats etc. In cabin entertainment is provided by a 10.1″ multimedia touchscreen which has Apple Carplay and Android Auto so you can quickly and easily pair your smartphone to the car and listen to your own music, answer calls, use your own maps etc. The car has covered only just above 50,000 kilometers mainly in highways due me commuting daily to work and back. If you are interested in the car, please call or message me on 9xxxxxxx and I will be more than happy to answer any questions you may have along with arranging a viewing appointment.

Conclusion

In summary, writing a great car description can be a challenging but rather rewarding task and one that required attention, patience and honesty. The biggest factor on selling your car quickly is taking great car photos , the second most important is having a great description. Following the above guidelines you will be able to have a good starting point and structure to your description. Remember to put your own flare into the wording and make it your own and most importantly, be honest.

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How to write the perfect car description when selling your car. 7 Pro Tips!

Honesty

Talk to your buyer

Car history

Features of you car

Previous owners and upgrades

Easy on the eye

What would you be looking for?

Example on how to write the perfect car description

Conclusion

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